• Innovation is not necessarily creating something new, but redefining the present state to achieve a better customer experience.

  • Operating on this mantra, we at Sheel Group have been working tirelessly to stay at the forefront of product and technology innovation. The diamond industry has undergone a paradigm shift over the last 10 years. Consumer preferences are ever changing, price volatility is the new normal and the market has become ruthless in punishing supply chain inefficiencies. These changes have had a profound impact on all industry stakeholders, be it producers mid-stream participants or retailers. The need of the hour is a collaborative approach to ensure business success. We have embraced this and are committed to working closely with all our stakeholders to ensure mutual success.

  • We at Sheel Group place the highest importance to the values of trust, integrity and business ethics. The group has framed a strict code of business ethics in addition to subscribing to the Kimberley Process. As a socially responsible organisation, we acknowledge our impact on the environment, customers, employees and other stakeholders and are committed to sustainable development.

  • Chetan Shah
  • Chairman